Post by account_disabled on Mar 4, 2024 21:53:27 GMT -6
Period of changes in OFG Advertising. After many years spent looking for a way to evolve a generally static reality like a communication agency, we found a glimmer of opportunity. Everything arises, as always, from dialogue and the meeting of different knowledge and experiences which leads us towards a future that is emerging more and more clearly. Put like this it seems trivial, so let's start from the beginning. No longer just marketing and communication strategies. Now 2 years ago a very dear friend, now a partner, called me and told me that he got tired of his job and resigned.
Very good Paolo, let's do something together. Paolo was a Sales Manager in a company in the IT sector for over 15 years and wanted to renew himself, learn new things to be able to give his customers a different service. When we met I was in the same conditions as him, with the desire and intention Hong Kong Telegram Number Data to see the agency in a new light and make it grow , also in terms of skills. What happens when a salesperson and a marketer meet for a few weekends to think about what to do? Good question, I'll spare you the details. Let's start looking around, see what's happening overseas, how American agencies are behaving and what direction they are taking. In the meantime, we understand that Inbound Marketing and Inbound Sales , with which we come into contact almost by chance, are a valid tool and can be the starting point to start marking the new step.
So we embark on certifications, become Hubspot partners and get on track. We are not satisfied. We don't want to replicate the "Inbound Marketing Agency" model but launch ourselves on a different model, to offer something that is rarely seen in Italy. Thus was born Sales Cafe, an agency that divides itself into inbound marketing, inbound sales, training and coaching with a focus on marketing techniques and strategies, sales and post-sales techniques. Aligning marketing strategies and sales strategies: is it possible? Everyone who works in the company (or with companies) knows that there is typically a great disconnect between company departments.
Very good Paolo, let's do something together. Paolo was a Sales Manager in a company in the IT sector for over 15 years and wanted to renew himself, learn new things to be able to give his customers a different service. When we met I was in the same conditions as him, with the desire and intention Hong Kong Telegram Number Data to see the agency in a new light and make it grow , also in terms of skills. What happens when a salesperson and a marketer meet for a few weekends to think about what to do? Good question, I'll spare you the details. Let's start looking around, see what's happening overseas, how American agencies are behaving and what direction they are taking. In the meantime, we understand that Inbound Marketing and Inbound Sales , with which we come into contact almost by chance, are a valid tool and can be the starting point to start marking the new step.
So we embark on certifications, become Hubspot partners and get on track. We are not satisfied. We don't want to replicate the "Inbound Marketing Agency" model but launch ourselves on a different model, to offer something that is rarely seen in Italy. Thus was born Sales Cafe, an agency that divides itself into inbound marketing, inbound sales, training and coaching with a focus on marketing techniques and strategies, sales and post-sales techniques. Aligning marketing strategies and sales strategies: is it possible? Everyone who works in the company (or with companies) knows that there is typically a great disconnect between company departments.