Post by account_disabled on Jan 22, 2024 1:28:58 GMT -6
Facebook Ads has a lot more interests to set up detailed targeting than is available at first glance. Alena Polyukhovich, contextual advertising manager at the SEOQuick agency , tells where to find hidden interests. And how this will help you launch personalized advertising - reach the most interested users and manage your budget wisely. Reading time 7 minutes How to set interests What are hidden interests When should you get more granular in your targeting using hidden interests? How to look for hidden interests conclusions Alena Polyukhovich, contextual advertising manager at SEOQuick Alena Polyukhovich, contextual advertising manager at SEOQuick How to set interests Choosing interests when setting up targeted advertising is a very important point.
If you Fax Lists don’t guess with the interests of users, you risk losing your entire advertising budget. Social networks are “able” to determine the interests of users quite well: according to the information in the profile; by reactions to certain posts; by behavior on sites. You will find a list of interests that can be used when setting up targeting in your advertising account in the “Audiences” section and the “Detailed targeting” subsection. Advertising account, section “Audiences” and subsection “Detailed targeting”. For example, the interest “Business and Industry” includes “Aviation”, “Architecture”, “Banking Services”. In turn, the latter interest is divided into several more types: “Banking investments”, “Banking services”, “Internet banking”. And so on. Let's say you're promoting a mobile workout app. It is logical to select the interest “Fitness and healthy lifestyle”, and then refine it - “Running”, “Yoga” or “Meditation” - depending on the topic of your service.
Working with clarification of interests Another way to narrow your audience is to enter an exact keyword into the search bar. For example, "yoga". Below you will see a whole list of all kinds of yoga, from which you can choose the most suitable one that accurately describes your service. Another way to narrow your audience is to enter an exact keyword into the search bar. On the right you can see a detailed description and size of the audience that is interested in your topic. Although at first glance it seems that there is plenty to choose from, believe me, the system does not show all existing interests. Let's say your target audience is not just interested in a healthy lifestyle and playing sports. And he is interested in certain fitness games. For example, CrossFit Games. Such interest exists, it can be found and asked. But Facebook doesn’t show it - it’s hidden. What are hidden interests Hidden interests are user interests that are not displayed when setting up advertising in Facebook Ads. The reas
If you Fax Lists don’t guess with the interests of users, you risk losing your entire advertising budget. Social networks are “able” to determine the interests of users quite well: according to the information in the profile; by reactions to certain posts; by behavior on sites. You will find a list of interests that can be used when setting up targeting in your advertising account in the “Audiences” section and the “Detailed targeting” subsection. Advertising account, section “Audiences” and subsection “Detailed targeting”. For example, the interest “Business and Industry” includes “Aviation”, “Architecture”, “Banking Services”. In turn, the latter interest is divided into several more types: “Banking investments”, “Banking services”, “Internet banking”. And so on. Let's say you're promoting a mobile workout app. It is logical to select the interest “Fitness and healthy lifestyle”, and then refine it - “Running”, “Yoga” or “Meditation” - depending on the topic of your service.
Working with clarification of interests Another way to narrow your audience is to enter an exact keyword into the search bar. For example, "yoga". Below you will see a whole list of all kinds of yoga, from which you can choose the most suitable one that accurately describes your service. Another way to narrow your audience is to enter an exact keyword into the search bar. On the right you can see a detailed description and size of the audience that is interested in your topic. Although at first glance it seems that there is plenty to choose from, believe me, the system does not show all existing interests. Let's say your target audience is not just interested in a healthy lifestyle and playing sports. And he is interested in certain fitness games. For example, CrossFit Games. Such interest exists, it can be found and asked. But Facebook doesn’t show it - it’s hidden. What are hidden interests Hidden interests are user interests that are not displayed when setting up advertising in Facebook Ads. The reas