Post by account_disabled on Nov 29, 2023 22:04:25 GMT -6
The conglomerate has operated, despite losses, due to the economic demands of opening new stores and warehouses, but recognizing that these investments would at some point begin to produce profits. It is valuable to understand that the company has taken several risks internationally , investing capital in the purchase of shares in a sugar company in Brazil and a hypermarket chain in Argentina. And, although this diversification plan initially generated discomfort among its minority shareholders, in the long run it became the support for the greatest growth for them in the region. Loyalty As part of Grupo Éxito's marketing strategy and the knowledge acquired by its subsidiary Carulla, programs and promotions to increase customer loyalty are part of the company's good results.
"My Discount" is one of its most successful programs in the Phone Number List digital environment. It is a mobile application that provides discounts and privileged services for its customers. "My Success Points" is also another loyalty program using the traditional points system that can be exchanged for partial or total discounts on future purchases. Likewise, the company as a loyalty strategy has focused on two main points: price and product portfolio. In the first they have dedicated themselves to developing proposals for the local market, based on some that gave results in other regions, such as in Argentina with the "1, 2, 3, discounts all month" program that was successful and they decided to also use it in Colombia.
In addition, they promoted their "Unbeatable Prices" campaign, for a significant group of products, where they guarantee the lowest price on the market or, otherwise, return double to their customers who find the same product in another store. Another program as a marketing strategy of Grupo Éxito has been "Cuponmanía", which offered discounts designed according to the customer's consumption history. And, since we are on the topic of marketing campaigns, let's review some of this company's winning strategies. Marketing Strategies of Grupo Éxito Without abandoning the field of traditional advertising, such as television commercials, magazine ads, and weekly house-to-house distribution of catalogs, Grupo Éxito has assumed a commitment to have a presence within digital spaces .
"My Discount" is one of its most successful programs in the Phone Number List digital environment. It is a mobile application that provides discounts and privileged services for its customers. "My Success Points" is also another loyalty program using the traditional points system that can be exchanged for partial or total discounts on future purchases. Likewise, the company as a loyalty strategy has focused on two main points: price and product portfolio. In the first they have dedicated themselves to developing proposals for the local market, based on some that gave results in other regions, such as in Argentina with the "1, 2, 3, discounts all month" program that was successful and they decided to also use it in Colombia.
In addition, they promoted their "Unbeatable Prices" campaign, for a significant group of products, where they guarantee the lowest price on the market or, otherwise, return double to their customers who find the same product in another store. Another program as a marketing strategy of Grupo Éxito has been "Cuponmanía", which offered discounts designed according to the customer's consumption history. And, since we are on the topic of marketing campaigns, let's review some of this company's winning strategies. Marketing Strategies of Grupo Éxito Without abandoning the field of traditional advertising, such as television commercials, magazine ads, and weekly house-to-house distribution of catalogs, Grupo Éxito has assumed a commitment to have a presence within digital spaces .